Supermarket consumers looking for truly Scottish pork products will have an easier time thanks to a new move by Sainsbury’s.

The supermarket is moving to Scottish pork, ham and bacon in their stores north of the border. It will be identifying the products with Quality Meat Scotland’s ‘Specially Selected’ brand which this year receives a £200,000 marketing boost.

Laurent Vernet, Head of Marketing at QMS, said: “Sainsbury’s are working with their existing suppliers to increase the number of Specially Selected Pork lines from Scotland. 

“The store has also increased its Scottish bacon range, with Malcolm Allan providing a new range clearly identified as Specially Selected Bacon from Scotland.
More